Assessment Pattern (

Students are evaluated for each paper on the basis of written examination and continuous internal assessment (CIA). Each paper carries maximum of 100 marks and is evaluated as follows:

a)      For Core and DSE courses Internal Assessment and End Semester ratio- 70:30. Languages, and Generic Elective courses the Internal Assessment and End Semester Ratio is          50:50.

b)      For all papers minimum pass percentage 50 %. (Aggregate of Internal + End Semester marks)

c)       For CMA integrated papers

-          CIA 1 and 3 Case analysis, Quiz, MCQs

-          CIA 2 (MSE and ESE – Lab based Online examinations)

d)     For other papers the Assessment is as follows:

Question Paper Pattern –MSE/CIA 2 and ESE (Other than integrated courses) (Max marks 50)

The question paper pattern will be as specified below:

Question paper pattern for online MSE/CIA 2 and ESE (Integrated Courses) (Max marks 50)

Course Description

This course provides the participants with a bird’s-eye view of the FinTech landscape and an appreciation of the history of financial innovation. The course examines the technology fundamentals driving the FinTech revolution to develop an appreciation of their application in a comprehensive array of financial sectors.  This course builds on the foundation of elementary financial theory and complements financial intermediation and capital market courses with a unique yet essential technology and innovation perspective. 

Course Objective:

CO1: To give an overview of digital finance, Fintech, and its trend.

CO2: To understand the role of Fintech in the financial system.

CO3: To give awareness about the application of Fintech in various fields of Finance.

CO4:To give an understanding of contemporary issues related to FinTech 

Digital Finance meaning, Landscape of digital finance, Ecosystem of digital finance, Digital Financial Services, Benefits of DFS, Importance of digital financial transformation. Types of Digital Finance Services, Evolution and Trend of digital finance in India. Case -Study

Definition of Fintech, Traditional financial services vs. today, History of FinTech,. Fintech trends. Factors driving Evolution of FinTech, Overview of Fintech Ecosystem. Fintech applications, Machine Learning and AI: AI/ML Introduction, Application, Changing Business Landscape, Cloud Computing:

Evolution from credit card to CBDC, B2B, B2C, C2C payment mechanisms, EMV, NFC, Tokenization, Mobile wallet, UPI, QR code, Cross-border digital payments, Payment platforms & Ecosystem, Open/Neo banking,  ..Digital Payment system of India – Case Study

Introduction:4the economic function of currency in the economy.  Problems with issuer¿s credibility. Analysis of bitcoin as a currency. The blockchain as a registration mechanism. The integration of bitcoin and blockchain and issuer’s incentive problems. Possible alternative uses of blockchain technology in the economy and difficulties in its implementation. Use of bitcoin in money laundering. The regulatory debate, CBDC. Current status of blockchain & CBDC in India

Insurtech: How does InsurTech work, Business model disruption, Aggregators, AI/ML in InsurTech, IoT, and InsurTech, Risk Modelling, Fraud Detection, Processing claims, and Underwriting, Innovations in Insurance Services.

Banktech: Regulatory Framework for Product Pricing, loan origination, and servicing, Social media-based profiling, comparison tools and aggregators, Dynamic credit rating, Risk management & underwriting, Using Credit Counsellor Robo/Bot for faster approvals & funding, Utilizing data science tools and machine learning for data mining/ cross sale, Hybrid Lending Products

Introduction. Contemporary issues in digital finance and fintech,  Fintech Big trends- looking forward. Case study

 2. Chishti, S., & Barberis, J. (2016). The FinTech book: the financial technology handbook for investors, entrepreneurs and visionaries. John Wiley & Sons.

3. Chishti, S., & Puschmann, T. (2018). The Wealthtech Book: The FinTech Handbook for Investors, Entrepreneurs and Finance Visionaries. John Wiley & Sons.

 4. Loesch, S. (2018). A Guide to Financial Regulation for Fintech Entrepreneurs. John Wiley & Sons.

5. Metawa, N., Elhoseney, M., Hassanein, A.E., & Hassan, M.K.H. (2019). Expert Systems in Finance: Smart Financial Applications in Big Data Environments. Routledge. 

6. Sironi, P. (2016). FinTech Innovation, From Robo-Advisors to Goal Based Investing and Gamification.

7. VanderLinden, S. L., Millie, S. M., Anderson, N., & Chishti, S. (2018). The INSURTECH Book: The Insurance Technology Handbook for Investors, Entrepreneurs and FinTech Visionaries. John Wiley & Sons.

Human Resource is considered as a valuable resource in every organization. The world class companies compete among themselves to attract the best talent across the globe.  They view talent as competitive differentiator and one where the acquisition, engagement, development and retention of talent is considered as a strategic priority of business.  This course exposes the students to methods and practices to acquire, engage and develop talent, focus on development of strategic leaders within an organization and also deals with how talent and knowledge can be managed effectively for the development of the organization

Meaning and concept of talent management, need and scope for talent management, Talent vs Knowledge, Talent management models: Process and Integrated model, Talent management initiatives, Techniques for potential appraisal, Talent management grid, Benefits of talent management.

Building blocks for talent management strategy, Developing and implementing Effective Talent Management System, Measuring the effectiveness of talent management, creating talent management system for organizational excellence.

Competency Mapping- Meaning, Importance and Steps in competency mapping, Competency model, Role of leaders and HR in talent management, Talent Management Approaches, Mapping Business Strategies and Talent Management Strategies, Achieving competitive advantage, Best practices in talent management- Case studies

Introduction to knowledge management, types of knowledge, Benefits of Knowledge Management, Integrating talent management and knowledge management, Role of Information technology in talent and knowledge management.

Introduction, Use of Technology in Talent Management, Use of AI in Talent Management, Talent Management using Design Thinking

Experiential Learning Activity: Identifying any one organization in the manufacturing or service sector- Interacting, observing and conducting interviews with their senior HR leaders to understand how they manage and retain talent in their organizations.  

●       Mohapatra.M & Dhir.S (2022); Talent Management-A contemporary perspective (2022), Sage Publications

●       Marshal Gold Smith and Louis Carter (2018): Best practices in talent management, A Publication of the practice institute, Pfeiffer, A Wiley Imprint.

●       Atheer Abdullah Mohammed (2019), Integrating Talent and Knowledge Management: Theory and practice, Lamber Publishing co.,

●       Cappeli Peter: Talent on Demand –Managing Talent in an age of uncertainty, Harvard Business press.

Sphr Doris Sims, Sphr Matthew Gay(2007),Building Tomorrow’s Talent : A Practitioner’s Guide to Talent Management and Succession Planning, Author House

 Course Description: This course aims at understanding the financial statements published by Indian companies and make a meaningful understanding of the same. The course gives the initiation towards terminology in accounting and takes the readers through Income statement and Balance sheet. The interpretation of the cash flow, Income statement and Balance sheet gives the reader an understanding of fundamentals of the company and gives a sense of financial soundness or not of any company. The growing need of adherence to rules and practice of ethics in accounting in its various aspects from public practice to reporting with case studies will explain the profoundness of Ethics in Accounting and corporate reporting.

Assets- Current assts and fixed assets, Non-current Liabilities, current liabilities, Owners Equity, shareholders fund, External equity, Return on investment, operating expenses, Normal profit, Earnings per share private -Public Investors-Income Statement-Revenue-Expenses-Profit/loss-Balance sheet- Dual aspects of the balance sheet, Significant accounting policies and principles- Full Disclosure-Standalone statements-consolidated statements.

Meaning and Purpose of Income statement- Cost of goods Sold-Gross profit, Operating Income-EBITDA-EBIT-EBT-Depreciation-Tax provisions made-Deferred Taxation- EPS: Basic and Diluted- Purpose of Balance sheet- Share capital- Net Worth-Shareholders fund- Book value of assets-Face value of shares-Current and non-current liabilities and assets- Amortisation and Depreciation-Notes to accounts.

Meaning and Purpose of cash flow statements- Meaning of cash flow,  sources of cash flow, Operating, Investing and Finance activities- Inflow and outflow of cash- Indirect method-Interpreting company growth rate from cash flow stage-Positive and Negative cash flow-Effect of changes in cash flow on performance – Interpretation of high cash balances-Exhibit of cash flow statements of Indian companies- Schedules or notes to accounts- preparation and  relevance- interpretation of schedules.

Year On Year (YoY) comparison of Income statement and Balance sheet-Common size comparison-Interpreting EPS, DPS, MPS, PE Ratio, Intrinsic value, Liquidity ratio, Current ratio, Debt Equity Ratio- Dividend payout- Ascertaining performance of a company through exhibit of annual report of Indian companies

Compliance of accounting standard in letter vs true spirit- window dressing- effects of unethical practices and non-disclosures-case study ethics in public practice of accounting, ethics in compliance, ethics in corporate reporting, ethics in non-profit organisations.

CIA-1 20 marks (weightage 50% ie 10 marks ) 

CIA-2 20 marks(weightage 50% ie 10 marks ) 

CIA-3 - 50 marks (weightage 50% ie 25 marks ) 

For attendance 5marks 

This is a Submission paper .There is no MSE or ESE 

The course is designed to understand the importance of Sustainability and Green Marketing on consumer satisfaction and environmental safety. Green revolution, going green, environment protection, and sustainable development have become the buzz words today. Consumers are gradually becoming conscious buying eco-friendly products. This course aims at understanding the concept of Green Products and Marketing. This course also revisits the factors that affect consumers’ purchase decision in general. This course will lead the exploration of the leading edge of this paradigm shift that is now underway. This course introduces students to the concepts and processes of Green marketing and takes them deeper into the world of Green marketing.

Course Objectives: This course intends

• To examine green marketing and its importance from the perspective of consumers and businesses.

• To evaluate evidence of emerging green consumer segments and how marketers address those needs.

• To explain the current state of the environment resulting from past and present human consumption practices.

• To elaborate on opportunities, challenges, and issues in designing and implementing sustainable green marketing strategies.

Meaning, Concept and Evolution of Sustainability, Green Marketing, Types of Green Marketing, Difference  between Marketing and Green Marketing, Green Product, Green Marketing, Importance of Green Marketing, Benefits of Green Marketing, Adoption of Green Marketing, Green Marketing Mix, Strategies for Green Marketing

Green Spinning, Green Selling, Green Harvesting, Enviropreneur Marketing, Compliance Marketing, Green Washing, Climate Performance Leadership Index, Promotional Channels of Green Marketing.

Green Firms, HCL’s Green Management Policy, IBM’s Green Solutions, IndusInd Bank’s Solar Powered ATMs, ITCs Paperkraft, Maruti’s Green Supply Chain, ONCGs Mokshada Green Crematorium, Reva’s Electric Car, Samsung’s Eco-friendly handsets, Wipro Infotech’s Eco-friendly computer peripherals

Introduction to Environment, Importance of environmentalism, Environmental movement, Benefits of green environment to society, E-waste exchange, Extended Producer Responsibility Plan, Guidelines for Collection and Storage of E-Waste, Guidelines for Transportation of E-Waste, Guidelines for Environmentally Sound Recycling of E-Waste

Sustainable Marketing, Social Criticisms of Marketing, Marketing’s Impact on Individuals, Marketing’s Impact on Society as a Whole, Marketing’s Impact on Other Businesses, Actions to Promote Sustainable Marketing, Business Actions Toward Sustainable Marketing, Principles and Marketing Ethics.

CIA 2: 20 MARKS ( LATER CONVERTED TO 10 MARKS)

CIA 3: 50 MARKS ( LATER CONVERTED TO 25 MARKS)

Attendance 5 marks 

Total 50 marks 

 This course introduces students to the basic principles of biology. Students will learn about the organization of life, including the cell theory and taxonomy, the chemistry of life, genetics, evolution, and ecology. The course will also cover current issues in biology such as biotechnology and environmental sustainability.

The scientific method and experimental design; The organization of life: cells, tissues, organs, and organ systems; Taxonomy and the diversity of life; Chemical elements and molecules essential to living systems

Mendelian genetics and inheritance patterns; DNA structure and function, gene expression and regulation; Genetic diversity and evolution; Natural selection and adaptation

Ecosystems and biomes; Population dynamics and community interactions; Biodiversity and conservation; Human impact on the environment and sustainability

Applications of biotechnology in medicine, agriculture, and industry, Ethical issues related to biotechnology; The impact of biotechnology on society; Regulations and policies related to biotechnology

Midterm Examination- 30%

Review paper/Research Paper- 20%

Seminar presentation – 10%

Final Examination - 30%

Forensic science is the application of scientific principles and techniques to the investigation of crimes and legal issues. This course covers the fundamental principles of forensic science, including various scientific analysis techniques used in criminal investigations, legal and ethical issues, and types of evidence collected at crime scenes.

Introduction to forensic science; Historical development of forensic science; Branches and applications of forensic science; Legal and ethical issues in forensic science

Types of physical evidence; Collection and preservation of physical evidence; Analysis of physical evidence; Interpretation and evaluation of physical evidence

Types of biological evidence; DNA analysis; Serology analysis; Analyzing and interpreting biological evidence

 Digital forensic investigations; Evidence collection in digital forensics; Analyzing and interpreting digital evidence; Legal and ethical considerations in digital forensics

1. Saferstein, R. (2019). Forensic science: From the crime scene to the crime lab. Pearson Education.

2. Criminal Justice & Forensics. (2017). Cengage.

3. Fisher, B. A. (2019). Techniques of crime scene investigation. Taylor & Francis Group.

4. Richard Saferstein, R. (2018). Criminalistics: An Introduction to Forensic Science. Pearson Education.

5. Houck, M. M., & Siegel, J. A. (2010). Fundamentals of forensic science. Academic Press.

6. Casey, E. (2018). Digital evidence and computer crime: Forensic science, computers, and the internet. Academic Press.

7. Nelson, B., Phillips, A., & Steuart, C. (2016). Guide to computer forensics and investigations. Cengage

1. Lee, H. C. (2016). Forensic science : an illustrated dictionary. CRC Press.

2. Barry, J., & Cooper, J. (2018). Introduction to forensic science. Routledge.

3. Houck, M. (2018). Trace evidence analysis: More cases in mute witnesses. Academic Press. 

4. Brown, T. W. (2018). Handbook of Forensic Pathology, Second Edition. CRC Press.

5. Barbara, J. (2011). Forensic anthropology: An introduction. CRC Press.

6. Hall, M. (2017). Current practice in forensic medicine. John Wiley & Sons.

7. Sammons, J., & Jenks, M. (2017). Digital forensics trial graphics: Teaching the jury through effective use of visual aids. Academic Press.

Midterm Examination- 30%

Review paper/Research Paper- 20%

Seminar presentation – 10%

Final Examination - 30%

Course Description: This course gives an insight into the implications of chemistry in daily life. This course will equip the students with better understanding of how the different forms of matter influences human lives. This also sensitizes them on the judicious use and safe handling of chemicals.

Course Objectives: Non Science students get to know about the various constituents present in household chemicals and use them judiciously.

Explanation of terms like Poison, toxic, irritant, flammable liquid, combustible liquid, corrosive, solvents, etc.

Air quality, air pollution, green house effect, acid rain, destruction of ozone layer, control of air pollution. Water pollution, Water quality criteria for domestic and industrial uses, soil pollution and its causes. Pollution abatement methods.

Mention the following- Mineral resources – Metals and non-metals Fuel and energy resources, different energy sources, Wood, Petroleum and natural gas Nuclear energy – Solar energy –energy sources of tomorrow and green energy sources. Batteries and fuel cells.

Ecofriendly chemicals, biodegradable and non degradable chemicals. (Bleach, ammonia, disinfectants, carpet freshener, air freshener, window cleaner, furniture polish, etc). Laundry products (laundry detergent, fabric softener, etc) Soaps, Detergents and special cleaners.

Classification, uses. Recycling of polymers.

Acid and bases, their general characteristics. Household uses of acids and bases.

Carbohydrates, proteins, Vitamins and minerals – Sources and Deficiency diseases.

Chemicals used as colouring agents and as preservatives. Food adulteration.

Analgesics, antivirals, antibiotics-examples. Health and beauty products (hairspray, hair remover, nail polish, nail polish remover, hair colouring products, talcum powder, lipstick etc).

Paint, varnish, oils and stain removers. Garden chemicals (fertilizers, pesticides, insecticides, herbicides etc.) examples, advantages and disadvantages.

[2] J. Toedt, D. Koza and K. Van Cleef-ToedChemical Composition of Everyday Products 2005.

of Everyday phenomena, 2 nd Ed., 2003.

[2] J. Schwarcz, All new commentaries on the science of everyday food and life, 2005.

[3] Raymond Chang Chemistry, 8 th Ed. Tata Mc Graw-Hill, 2005.

[4] Sriram and P.Yogeeswari, Dorling Medicinal Chemistry, Kindersley Pvt. Ltd., 2007.

1. CIA -1 ………………………. 25Marks

2. Mid-term Test (CIA-2)……………………… 25 Marks

3. End-semester examination ………………… 50 Marks

TOTAL 100 Marks

This course is designed to impart basic knowledge of accounting to non-commerce student who have taken up Bachelor of Commerce in their graduation. Detail about the Basic fundamentals and concept of accounting will be covered along with passing of journal entries for different type of transactions and posting them in the ledger accounts. Preparation of subsidiary books and trial balance will also be taught to students so that they will be able to prepare different types of books. The course ends with the preparation of financial statements by calculating gross profit, net profit and finally preparing balance sheet involving different types of adjustments.

Accounting – Meaning, Objectives, Internal and External users of accounting information and their needs, Basic Accounting Terms – Asset, Liability, Capital, Expense, Income, Expenditure, Revenue, Debtors, Creditors, Goods, Cost, Gain, Stock, Purchase, Sales, Loss, Profit, Voucher, Discount, Transaction, Drawings.

Introduction, Objectives, advantages & limitations of subsidiary books, preparation of cash book, purchase book, sales book, purchase return books, sales return books, Bills receivables book, bills payable book. 

Meaning, features and importance of journal entries, passing of journal entries for different type of transactions.

Meaning, definition, features, objectives, advantages and preparation of different types of ledger accounts, difference between subsidiary books and ledger accounts.

Meaning, features, objectives, advantages and limitation of financial statements, preparation of trading account, objectives of trading account, profit & loss account, objectives of profit & loss account, Balance sheet, objectives of balance sheet, preparation of balance sheet, classification of assets, classification of liabilities, adjustment relating to outstanding expenses, Prepaid expenses, Accrued income, Income received in advance, Depreciation, Bad debts, Provision for doubtful debts etc. 

In the ever changing dynamic business environment, it is important that students are aware of the laws of the land, legislative systems and relevant applications of the provisions of the law. This course enables students to recognize, appreciate and apply the relevant provisions of the legislations in business. 

Introduction and Salient Features Nature of contract and essential elements of valid contract, Offer - General offer- Specific offer, Acceptance- essentials of acceptance, Consideration, Misrepresentation, Free consent,  Fraud, Mistake -Types. Minor agreements Special Contracts – Indemnity and guarantee, Contracts of Bailment, Pledge and Agency - Breach of Contracts – Remedies for Breach of Contracts. (Relevant case laws)

The Sale of Goods Act, 1930: Formation of the contract of sale, Conditions and Warranties, Transfer of property, Finder of goods, Performance of contract of sale, Rights of an unpaid seller.

Introduction, need and objective of Information Technology Act, Definitions, Cyber Law in India, Cyber Crimes – meaning and types, offences and penalties, Cyber space, digital signature, private key, public key, encryption, digital signature certificate, Cyber regulations appellate tribunal – Role and authority (Relevant case laws)

Competition Act 2002 – Objectives, Features, Competition Appellate Tribunal, Offences and Penalties under this Act, Competition Commission of India - Powers and Duties. 

Consumer Protection Act 1986 – Introduction, objectives and need of the act, Definitions of Consumer, Consumer Dispute, Defect, Deficiency, Unfair Trade Practices and Services. Rights of Consumer, Consumer Redressal Agencies- District Forum, State Commission and National Commission.

Concept and Definitions, Offence of money laundering, Attachment, adjudication and confiscation - Obligations of Banking companies, Financial Institutions and Intermediaries – Summons, Search and Seizure – Appellate Tribunal  (Relevant case laws)

2.Tulsian P C and Tulsian Bharat. (2018). Business Law, McGraw Hill Education 

3.Sharma, J.P. and Kanojia Sunaina. (2018) Business Laws, Ane Books Pvt. Ltd., New, Delhi

4.Mulla. (2017). The Law of Insolvency in India, 6th ed., Lexis-Nexis. 

The modules incorporated in this paper deal with the nature and scope of economics, the theory of consumer behaviour, analysis of production function and equilibrium of a producer, the price formation in different market structures and the equilibrium of a firm and industry. In addition to this, students get acquainted with the trade policy, the fiscal policy, and monetary policy within the context of a country.

Economic models- Production Possibility Frontier; Demand Analysis: Law of demand, Exceptions to the law; Changes in demand, Elasticity of Demand: Definition, degrees and measurement - Supply Analysis: Laws of supply, Changes in supply, and elasticity of supply - Market equilibrium, Applications in real life: Price Ceiling and Price Floor and Extrality - Consumer’s surplus (Marshall) and Producer surplus.

The Budget Constraint: What the Consumer Can Afford, Preferences: What the Consumer Wants, Indifference curves- Properties, Optimization: What the Consumer Chooses, Decomposition of Price Effect into Income and Substitution Effects

Producer’s Equilibrium with the help of iso-quants and iso-cost lines, Cost FunctionImportant cost concepts. Short run and long run cost analysis (traditional theory) Modern theory of cost- Revenue analysis. TR, AR and MR.

Market structure- Perfect competition, Price and output determination- Monopoly- Price output determination, Price discrimination Monopolistic Competition. Price and Output determination. Selling costs. Product differentiation- oligopoly; Price determination – Non Collusive: Kinked Demand Curve and Collusive Oligopoly: Cartel and price leadership.

Measuring GDP - Real and Nominal GDP and GDP Deflator – Inflation: Consumer Price Index, Comparison of CPI an GDP Deflator and Adjusting economic variables to inflation – Money Supply Measures

Economic Fluctuations and its features – Modelling Short Run Fluctuations: Aggregate Demand and Aggregate Supply – Influence of Monetary and Fiscal Policies on AD and As - Multiplier and Crowding Out Effects – Balance of Payments Accounts and Exchange Rate.

2. Pindyk and Rubinfeld (2017). - Microeconomics (Pearson Education), Eighth Edition

3. Maheshwari, Yogesh (2012). Managerial Economics, New Delhi: PHI Learning Pvt. Ltd.

2. CORE’s The Economy: A South Asian Perspective

3. Lipsey, R.G. and K.A. Chrystal (2011). Principles of Economics (IX ed.). Oxford University Press: Oxford

4. Ramsfield, E. (2012). Micro Economics (IX ed.). New York: W.W Norton and company.

5. Ray, N.C. (2014). An introduction to Microeconomics, Macmillan Company of India Ltd: Delhi. 

Students are evaluated for each paper on the basis of written examination and continuous internal assessment (CIA). Each paper carries maximum of 100 marks and is evaluated as follows:

Business communication improvises the person’s overall personality, simultaneously helping them in business correspondence. Business etiquette, on the other hand, ensures that people are on their best behaviour in the formal setup. Having good communication skills and mannerism helps people achieve success in their life. This course is offered in the first semester. The subject will help the students to enhance their listening, speaking, and writing skills. They will also get acquainted with writing various types and styles of business letters and report writing. They will be given a general idea of group discussions, interviews, and drafting CVs and resumes. They will also be acquainted with body language and the role of Nonverbal communication in business dealings. Overall, they will be prepared for better conduct and dealing in the corporate environment. As a prerequisite, students should have written and spoken communication skills in the English language and should have basic knowledge about different types of correspondence in business.

Level of Knowledge: Basic, Descriptive and Conceptual

Communication: Definition - objectives of communication, the importance of communication means and modes – process - principles. Essentials of effective communication. Classification of communication. Barriers to communication, Ways to overcome barriers, Cross-cultural communication, Gender roles/differences in communication.

Level of Knowledge: Basic, Descriptive and Conceptual

Introduction to Business Etiquettes, Etiquettes of communication, creating the first impression, Office etiquette, email etiquettes, Dressing Etiquettes, Dining Etiquettes, Telephonic Etiquettes, Multicultural Etiquette, Global Business Etiquette.

Appraise the importance of Non-Verbal communication

Level of Knowledge: Basic, Descriptive and Conceptual

Listening - Art of listening – Principles of listening, types of listening, Process of listening - guidelines for effective listening, types of listeners, the difference between hearing and listening, qualities for a good listener. Techniques of effective speech. Interpersonal communication; Negotiation skills; Group discussion - Definition, process, guidelines, and evaluation. Interview, Types of interviews; Techniques of the interview, Interview Etiquettes, Networking.

Level of Knowledge: Basic, Descriptive and Conceptual

Introduction to Non-verbal communication, Semiotics – the study of signs and symbols and their interpretation, Paralanguage – Volume, Speed, Accent, Stress on a particular word, Fillers, Silence. Kinesics- Emblems- Replace verbal Illustrators- Enhance emblems, Regulators, Adaptors. Gesture & Posture, Facial Expression. Oculesics, Haptics, Proxemics, Chronemics. Non-verbal components in written communication.

Level of Knowledge: Basic, Descriptive and Conceptual

Meaning and objectives of written communication. Business Letter: Essentials of a business letter, layout, and parts of a business letter. Report writing – Process of writing, Types of reports, graphical representation of data and interpretation. Complaint letters, claims and adjustments and follow-up, Sales pitch- sales letter, sales blogs, social media pages, Vlogs. Office communication - internal memos, office circulars. Notice, agenda, and minutes of meetings. Personal Correspondence: Preparation of curriculum vitae, job application, appointment letters, and interview letters. Art of presentations – tools and techniques (e.g., PowerPoint, canvas, google slides etc.)

Level of Knowledge: Basic, Descriptive and Conceptual

Impacts of technology in communication, Effective e-communications, Communication in global virtual teams, Importance of symmetrical dialogue, social media – influences on communication, fake news and spamming in social media, social media addictions, Plagiarism, and piracy. Communication games- learning communication through games, netiquettes- social media etiquettes and other online platforms (e.g., WhatsApp, Hangout etc.), mobile etiquettes.

1. K.K. Sinha, Business Communication, Galgotia Publishing Co., Karol Bagh, New Delhi.
2. Rajendra Pal and J. S. Korlahalli, Business communications.
3. UrmilaRai and SM Rai (2023). Business communication (2 Ed.). Himalayas Publishing House.
4. Dr Partho Pratim Roy: Business Communication – The basics, Himalayas Publishing House.
5. C.S. Rayudu (2015), Communication (9 ed.), Himalayas Publishing House.

Students are evaluated for each paper on the basis of written examination and continuous internal assessment (CIA). Each paper carries maximum of 100 marks and is evaluated as follows:

a)     For Core and DSE courses Internal Assessment and End Semester ratio- 70:30. Languages, and Generic Elective courses the Internal Assessment and End Semester Ratio is          50:50.

b)     For all papers minimum pass percentage 50 %. (Aggregate of Internal + End Semester marks)

c)      For CMA integrated papers

-        CIA 1 and 3 Case analysis, Quiz, MCQs

-        CIA 2 (MSE and ESE – Lab based Online examinations)

d)     For other papers the Assessment is as follows:

Management accountants must understand the four financial statements - balance sheets, Income statements, statements of changes in equity and statements of cash flows. This course deals with the concepts underlying financial statements, which include recognition, measurement, valuation and disclosure. 

Level of Knowledge: Conceptual and Working

Income statement - Statement of comprehensive income - Balance sheet - Statement of changes in equity - Statement of cash flows - Notes to the financial statements

Level of Knowledge: Conceptual and Working

Fair value standards and measurements - Accounts receivable - Inventory – Investment in marketable securities - Property, plant & equipment - Depreciation Methods - Impairment - Intangible assets - Deferred tax assets - Leasehold assets

Level of Knowledge: Conceptual and Working

Current liabilities - Contingencies - Long-term liabilities and bonds payable – Warranties - Off-balance sheet financing - Deferred tax liabilities - Lease liabilities

Level of Knowledge: Conceptual and Working

Paid-in capital - Retained earnings - Accumulated other comprehensive income - Stock dividends and stock splits - Stock options.

Level of Knowledge: Conceptual and Working

Revenue recognition principles - Percentage-of-completion versus completed-contract method - Matching principle - Comprehensive income - Major differences between US GAAP and IFRS

2.      Nikolai, Loren A., Bazley John D., and Jones, Jefferson P., Intermediate Accounting, 11^thedition, South-Western Cengage Learning, Mason, OH, 2010.

3.      Hoyle, Joe B., Schaefer Thomas F., and Doupnik Timothy S., Advanced Accounting,11^thedition, McGraw Hill, New York, NY, 2013.

Students are evaluated for each paper on the basis of written examination and continuous internal assessment (CIA). Each paper carries maximum of 100 marks and is evaluated as follows:

a)     For Core and DSE courses Internal Assessment and End Semester ratio- 70:30. Languages, and Generic Elective courses the Internal Assessment and End Semester Ratio is          50:50.

b)     For all papers minimum pass percentage 50 %. (Aggregate of Internal + End Semester marks)

c)      For CMA integrated papers

-        CIA 1 and 3 Case analysis, Quiz, MCQs

-        CIA 2 (MSE and ESE – Lab based Online examinations)

d)     For other papers the Assessment is as follows:

This course introduces students to the C programming language, covering its history, features, data types, and program structure. Students will learn to apply decision control and loop structures, along with various operators, to create basic programs. Additionally, the course covers functions, recursion, arrays, and pointers to provide a solid foundation for C programming and problem-solving.

Types of Programming Language- History of C, Features of C , C Tokens, variables and keywords and identifiers ,Types of C constants and variables, Rules for constructing variable names, Structure of C program, Input /output statements in C

Data Types, Type declaration, Different Operators in C - Arithmetic, Logical, Relational, Bitwise, Conditional, Expressions, Hierarchy of operations.

Control structures

Decision control statements-if, switch, go to statement, conditional operator statement. Loop control structures- while, do-while, for loop, Break statement, Continue statement.

Introduction, function definition and prototyping, Types of functions, passing values to function, recursion, passing arrays to functions. I/O functions- formatted & unformatted console I/O functions Storage classes in C- Automatic, Register, Extern and Static Variables.

One dimensional and multidimensional arrays, Declaration, initialization, Reading values into an array, Displaying array contents and Array Manipulations. String-Basic Concepts, Library Functions

Definition, notation, pointer and arrays, pointers and functions-call by value and call by reference.

ESE 50%

This course covers the fundamentals of HTML and PHP for web development. Students will learn HTML tags for content structuring and essential PHP scripting concepts, including variables, conditional statements, and error handling. Additionally, they will explore form handling, loops, and MySQL database interactions using PHP. By the end, students will be equipped to create dynamic web applications and understand the essentials of web programming.

Basic HTML tags- HTML, HEAD, BODY, TITLE, Paragraphs, Headings, Line Breaks, Dividers- P, H1, …H6, BR, HR, Character Entity References- Quotes, ampersands, angle brackets, and non-breaking spaces Lists- OL, UL, DL, Formatting-URL and Paths, Images- IMG, Hyperlinks, Table-TABLE, TR, TD, TH, Form-FORM, INPUT, TEXTAREA, SELECT, OPTION, Frames-FRAMESET, FRAME

Writing PHP scripts - Writing PHP scripts, learn about PHP code structure, how to write and execute a simple PHP script and to add comments within your code.

Variables and Data Types- Learn about Variables, values and Data Types in PHP: boolean, integer, float, string, array, object, Resource, null.

Numbers and mathematical Operators- Introducing Numbers and mathematical 0perators, some PHP functions for more complex operations with numbers.

PHP Strings- Working with strings, using simple and double quotes, escaping quotes and other characters, concatenating strings, some functions for strings.

 Constants- Introducing Constants, syntax for defining constants, differences between variables and defined constants.

PHP Error Handling and Debugging-Error Handling, debugging and trigger errors and how to adjust the level of error reporting, handling exceptions.

If ... Else conditionals, Comparative and Logical operators - Make PHP script takes decisions with If, Else, Elseif conditional statements. Compare two values with Comparative and Logical operators. The ternary operator.

Using HTML Forms - Using HTML Forms, PHP form handling, get data sent from form fields through GET and POST method, form validation.

$_GET, $_POST Variables - How to send data with get and post methods to a PHP script and access it with superglobal $_GET, $_POST variables.

Switch ... Case ... - PHP MySQL course - Switch ... Case ... conditional statement, switch with break and default instructions.

While Loops - Using While and Do Wile Loops. End the While loops with the break instruction. Syntax and examples.

For and For each Loops - Using for () and for each () Loops. End the "For" loops with the break instruction. Syntax and examples.

PHP Arrays - Creating Numeric (indexed) Arrays and Associative arrays. Accessing, modifying and traversing array elements.

PHP MySQL Introduction, Data Types - PHP MySQL Introduction, database structure, tables. MySQL naming rules, and column's data types.

PHP MySQL - INSERT INTO - Insert data in MySQL table, INSERT INTO query. Insert data from a form into a database.

PHP MySQL - SELECT, ORDER BY - Retrieve and display data from a MySQL table, SELECT SQL command. Determine the number of records. Sort query results with ORDER BY clause (ASC and DESC).

PHP MySQL - WHERE and LIKE - Selecting specific data from a database with the WHERE clause and Conditionals. Check for string matching with LIKE and NOT LIKE terms.

PHP MySQL – UPDATE - UPDATE query to edit / change existing records in MySQL table.

PHP MySQL – DELETE - The DELETE statement, used to entirely remove records from a database table.

[1] Robin Nixon, Learning PHP, My SQL and Java Script, Kindle Edition, O'Reilly Media 2009.

ESE 50%

Introductory-level training will be given software and tools for solving data science problems.

This course is designed to provide the theoretical foundations of data science.

Standard problems in data science, such as pre-processing, classification, clustering, and visualization, will be addressed.

Practical sessions will provide demonstrations, training, and discussions on results and interpretation methods.

Introduction – Concept data – types of data – sources of data – data sets – terminologies – pre-processing – classification – clustering – association rule mining – visualization – approaches – statistics – machine learning and soft computing.

Data cleaning – handling missing values – errors and outliers

Decision trees – naïve based methods – neural networks – SVM.

Application of normalization methods – min-max method – 

K-Means – Distance-based methods – Association Rules – finding frequent itemsets – apriori method.

Performance metrics of tasks – drawing various charts from the results – interpretation of results.

Exploring the open source tools: Weka, Orange, Rapid Miner.

2. Data Mining and Predictive Analytics, Daniel T. Larose & ChantalD Lorose, Wiley Publisher, 2017

2. Data Mining: The Text  Book, Aggarwal, Springer, 2015.

ESE 50%

Introduction to Carnatic music focus on the basic fundamentals of Carnatic music. This course helps to improve the vocal quality as the lessons works as voice culture to the begginner.

Lessons in three speeds

All the lessons in to three speeds

Sapta tala alankaras and any for geethams

To provide a strong foundation for data science and the application area related to it, train toexplore the process of data pre-processing and machine learning, and to inculcate the importanceof ethics while handling data and problems in data science. To provide students with a fundamental understanding of the digital computing concepts from a hardware and software perspective.

INTRODUCTION TO DATA SCIENCE

What is data science? – Why data science? – Data science venn diagram – Terminologies – Application case studies. Types of data – Structured vs unstructured data – Quantitative vs qualitative data – Four levels of data.

Data Science Ethics – Doing good data science – Owners of the data - Valuing different aspects of privacy - Getting informed consent - The Five Cs – Diversity – Inclusion – Future Trends.

 DATA SCIENCE PROCESS

Five steps of data science – Ask an interesting question? – Obtain the data - Explore the data – Model the data – Communicate and visualize results – Basic question for data explorations – case studies for EDA

 Machine Learning

Machine learning – Modeling Process – Training model – Validating model – Predicting new observations –Supervised learning algorithms-– Unsupervised learning algorithms. 

DATA VISUALISATION

Communicating data – Identifying visualization – Importance of graphs and statistics – Verbal communication – The why, how and what strategy of presenting.

[2]Davy Cielen and Arno Meysman, Introducing Data Science. Simon and Schuster, 2016.

Liberalisation policies being pursued by most national economies in the world today, including India creates the need to acquire knowledge and comprehension of Globalisation as ideology along with its practical dynamics. The course intends to provide a sound understanding about the various components, and issues of this ideology at an introductory level. The methodology will be learning centered and so will be one of intensive facilitation by faculty of the reading to be done by students.

Globalisation: Brief History – The Marrakesh Meet – Globalisation as a contested concept – Debate of Globalisation as a new phenomenon

Political Economy Debate of Comparative Advantage versus Imperialism – Introduction to Globalisation and the Political Economy of the External Sector.

The Economics Dimension – The Political Dimension – The Cultural Dimension

The Ideological Dimension of Globalisation – Challenges to Globalism – Assessing the Future of Globalisation.

2. Joseph Stiglitz ‘Discontents of Gloablisaton’

CIA II - 25 Marks

ESE - 50 Marks

This course aims to provide a holistic and a deeper understanding of the trade-off between ecology and development. Through an inter-disciplinary lens an organic approach is adopted to understand the trade-off. This course, therefore, seeks to cultivate not only the moral and ethical thinking of the ecology but also it tries to put forth an action plan from a policy front. 

The Value Problem in Ecological Economics- Values in Ecological Value Analysis: What Should We Be Learning from Contingent Valuation Studies? - Natural Capital in Ecological Economics-Entropy in Ecological Economics.

The environmental impact of land development-Development of water resources-Development and changing air quality- Urban development and environmental change-Environmental economics and ecological economics: Where they can converge?- Power Inequality and the Environment.

Gender and environment; Ecofeminism; androcentrism; Deep ecology – ecofeminism debate; Ecocriticism; Nature writings; Thinking like a mountain; The forgetting and remembering of the air - The Varna Trophic System An Ecological Theory of Caste Formation. 

Reading Ecology, Reinventing Democracy-Scientists or Spies?- Revisiting the Debates on Man-Nature Relation- Lecture of Medha Patkar- Ecological Fiscal Transfers and State-level Budgetary Spending in India- -Bourgeois Environmentalism, the State, the Judiciary, Urban Poor, Significance of Silent Valley- Silent Valley: A controversy that focused global attention on a rainforest 40 years ago- Equity and Justice

2.Daly & Farley. (2011). Ecological Economics (Principles and Applications). Island Press

3.Pepper, D. (2002). Eco-socialism: from deep ecology to social justice. Routledge

1.      4.Gupta, Avijit. (1998).Ecology and Development in Third World. Routledge

4. Patel, S. (1997). Ecology and Development. Economic and Political Weekly, 2388-2391.

5. Sankar, U. (ed.) (2000). Environmental Economics. Oxford University Press

6. Burkett, Paul. (2006). Marxism and Ecological Economics. Brill

7.Venkatachalam, L. (2007). Environmental economics and ecological economics: Where they can converge?. Ecological economics, 61(2-3), 550-558.

2. Warren, K.J. (ed), (1994).  Ecological Feminism. London: Routledge.

3.Shiva, V. (2016). Staying alive: Women, ecology, and development. North Atlantic Books.

4.Kavoori, P. S. (2002). The Varna Trophic system: an ecological theory of caste formation. Economic and Political Weekly, 1156-1164. 

5.Gill, K. (2009). Bourgeois environmentalism’, the State, the Judiciary, and the ‘urban poor’: The political mobilization of a scheduled caste market. Of Poverty and Plastic (Oxford, UK: Oxford University Press, 2010), 209.

6. Kaur, A., Mohanty, R. K., Chakraborty, L., & Rangan, D. (2021). Ecological fiscal transfers and state-level budgetary spending in India: Analyzing the flypaper effects. Levy Economics Institute, Working Papers Series July.

7.Parameswaran, M. P. (1979). Significance of Silent Valley. Economic and Political Weekly, 1117-1119.

8. Lewis, M. (2002). Scientists or spies? Ecology in a climate of Cold War suspicion. Economic and Political Weekly, 2323-2332.

CIA 2- 25 Marks

CIA 3- 50 Marks 

• To expose learners to a variety of texts to interact with
• To help learners classify ideologies and be able to express the same
• To expose learners to visual texts and its reading formulas
• To help learners develop a taste to appreciate works of literature through the organization of language
• To help develop critical thinking
• To help learners appreciate literature and the language nuances that enhances its literary values

• To help learners understand the relationship between the world around them and the text/literature
• To help learners negotiate with content and infer meaning contextually
• To help learners understand logical sequencing of content and process information

·         To help improve their communication skills for larger academic purposes and vocational purposes

·         To enable learners to learn the contextual use of words and the generic meaning

·         To enable learners to listen to audio content and infer contextual meaning

·         To enable learners to be able to speak for various purposes and occasions using context specific language and expressions

·         To enable learners to develop the ability to write for various purposes using suitable and precise language.

• 1. The Happy Prince- Oscar Wilde
• 2. Sonnet 18- William Shakespeare

Common errors- subject-verb agreement, punctuation, tense errors  Just a minute talk, cubing

 Why We Travel-Pico Iyer 

Sentence fragments, dangling modifiers, faulty parallelism,

Thinking Like a Mountain  By Aldo Leopold

Note taking

Aarushi-Hemraj Murder Article 

Newspaper report

 My Story- Nicole DeFreece

Essay writing

Paraphrasing and interpretation skills

• Casey at the Bat-  Ernest Lawrence Thayer

CIA 2=50 

CIA 3= 20 

ESE= 50 marks

Reading Sports and Literature

Course Description: The Sports and Literature course aims to explore the relationship between sports and literature through the analysis of various literary works. By examining texts that center around sports themes, this course will delve into the cultural, social, and personal aspects of sports as portrayed in literature. Students will develop critical thinking, analytical, and communication skills as they engage with a diverse range of texts, including novels, short stories, poems, and essays. Through class discussions, readings, and written assignments, students will gain a deeper understanding of the literary representation of sports and its significance in society.

Course Objectives:

To analyze and interpret literary works that feature sports themes.

To examine the portrayal of sports in literature and its reflection of cultural and social values.

To explore the personal and psychological dimensions of sports as depicted in literature.

To develop critical thinking and analytical skills through textual analysis.

To enhance written and oral communication skills through class discussions and written assignments.

Defining the relationship between sports and literature

Historical perspectives on sports in literature

The role of sports in society and culture

Exploring the archetype of the hero in sports literature

Analysis of sports heroes and their portrayal in literary works

Themes of triumph, perseverance, and sacrifice

Gender representation in sports literature

Examination of gender roles and expectations in athletic contexts

Sports as a means of empowerment and resistance

Sports as a vehicle for personal and collective identity

Intersectionality and the portrayal of race, ethnicity, and class in sports literature

The relationship between sports and national identity

Analysis of sports as a backdrop for personal growth and maturation

The challenges and conflicts faced by young athletes in literature

Themes of ambition, dreams, and disillusionment

Unit 6: Sports and Society

Critical examination of the social issues depicted in sports literature

Sports as a reflection of broader societal dynamics

Ethics, values, and controversies in the world of sports

CIA 2- MSE 50

CIA 3- 30

ESE- 50

Course Description: In the last 20-25 years the field of game studies has evolved significantly. It is globally recognised. Video games have been studied using inter, multi and transdisciplinary methods to understand culture, identity, media, narration and communication. The course will provide a historical, social, cultural and critical foundation about games, digitality, storytelling and its moral and ethical world. This will enable students to understand the connection between identities, moralities and our current engagement with the gaming world. This will help in broadening the interdisciplinary focus and assessment of storytelling in diverse forms and connect it with the ethical issues of the contemporary world.

Course Objectives: The course will survey the evolution of ideas connecting storytelling, gaming and ethics and morality. It will introduce the latest research in gaming and ethics as evidenced in the globalised world. It will provide a methodology for students to assess and critically evaluate the meaning, content, intent, narration (compared to other broader media), ideology and ethical implications of gaming in the contemporary world.

While gaming has been popular, studying games with its historical, social and cultural context requires a foundation in history of games. Locating games within cultures of social transactions and strategic implications will provide the required base to begin the course.

This unit is divided into three smaller subunits. The students will be divided into smaller groups in class and asked to explore the following blog to choose any one area of interest within the subcategories mentioned. The class will progress accordingly. They have to choose between games and colonialism, games and gender, games and philosophy (utopia/dystopia).

This unit is focussed on ethical framework of games.

The students are expected to narrate and design a basic concept for a game to respond to the questions raised in the course.

While gaming has been popular, studying games with its historical, social and cultural context requires a foundation in history of games. Locating games within cultures of social transactions and strategic implications will provide the required base to begin the course.

1.     Roberts, J. M., Arth, M. J., & Bush, R. R. (1959). Games in culture. American anthropologist, 61(4), 597-605.

2.     Chapter 1 from Grace, L. D. (2019). Doing things with games: Social impact through play. CRC Press.

Unit II: Gaming, Society and Narration                                                                (15 hours)

This unit is divided into three smaller subunits. The students will be divided into smaller groups in class and asked to explore the following blog to choose any one area of interest within the subcategories mentioned. The class will progress accordingly. They have to choose between games and colonialism, games and gender, games and philosophy (utopia/dystopia).

https://coe-gamecult.org/

Reading: Shaw, A. (2010). What is video game culture? Cultural studies and game studies. Games and culture, 5(4), 403-424.

Salter, A., & Blodgett, B. (2017).  Toxic Geek Masculinity: Sexism, Trolling, and Identity Policing (Cham: Springer International Publishing, 2017), 73-99.

Case study: Hellblade: Senua’s Sacrifice

Unit III: Games and Ethics                                                                                      (15 hours)

Kowert, R., & Quandt, T. (Eds.). (2015). The video game debate: Unravelling the physical, social, and psychological effects of video games. Routledge. (Chapter 2/4/5).

Gotterbarn, D. The ethics of video games: Mayhem, death, and the training of the next generation. Inf Syst Front 12, 369–377 (2010). https://doi.org/10.1007/s10796-009-9204-x

Schrier, K. (2015). EPIC: A framework for using video games in ethics education. Journal of Moral Education, 44(4), 393-424.

Sicart, M. (2015). Playing the good life: Gamification and ethics. The gameful world: Approaches, issues, applications, 225-244.

Unit IV: Storyboard – design a game (basic story line)

The students are expected to narrate and design a basic concept for a game to respond to the questions raised in the course.

1.     Workshop by gaming planner/designer

2.     https://www.pluralsight.com/blog/film-games/creating-game-concept-first-step-getting-game-ground

3.     https://uxdesign.cc/a-board-game-design-process-a-game-is-a-system-5469dfa4536

Bolter, J. et al. (1999). Remediation. Understanding New Media. Cambridge, MA: The MIT Press, 20-52; 88-102.

Burrill, D. A. (2008). Die tryin': videogames, masculinity, culture (Vol. 18). Peter Lang. (13-44).

Mukherjee, S. (2017). Videogames and Postcolonialism. New York: Palgrave Macmillan, 1-52. (Rise of the Tomb Raider).

Schrier, K. (2017). Designing role-playing video games for ethical thinking. Educational Technology Research and Development, 65(4), 831-868.

Sicart, M. (2013). Beyond choices: The design of ethical gameplay. MIT Press.

Zhang, Y. (2009). Ian Bogost, Persuasive Games: The Expressive Power of Videogames.

Assessment Pattern    

Evaluation Pattern

CIA I and III can be either written analysis/presentation of an author, book review, narrative analysis of a dominant idea of the contemporary time, debates or seminar/panel discussions.

Mid semester exam (class test) – A written paper on the modules covered for 50 marks. Section A (10 marks) will have objective questions (20, ½ marks each). Section B will have 4 questions (10 marks each) to assess conceptual clarity. Section B will have one compulsory question which will be analytical.

End-semester exam (class test) – Three sections: Section A (10 marks) will have objective questions (20, ½ marks each). Section B will have 1 conceptual question (10 marks each). They will be conceptual. Section C (15 marks each) will be having two case studies - one purely based on identification of features, styles, and narrative devices, and second question will be evaluative and analytical.

Consolidated marks will be sent after the final examination.

Course Description

Rural India comprises 66.46% of India’s population and contributes to a large portion of India’s GDP by way of agriculture, services, skilled and non-skilled labour.  Rural India suffers from socio-economic distress due to several factors, small land holding, rain dependent agriculture, and lack of alternative sources of income, migration to urban centers and due to several sociological factors. 

Rural India in its diverse geographies has a huge potential to provide solutions to some of the gravest global challenges pertaining to environment and sustainable development and which remains largely untapped.  This calls for a focused approach in exploring the potential opportunities through a scientific approach of critical thinking and creativity, pro-active engagement of rural communities, creating effective structures to implement and create global visibility for the proprietary products and services created. Such an approach will substantially mitigate socio-economic distress in rural communities by providing them income generating opportunities by engaging social enterprises and also contribute to the sustainability goals of the UN.

The course of Social Innovation and Entrepreneurship for students of English Language and Literature  seeks to sensitise students with an on field immersion with rural India and explore possibilities for enterprise through case studies on innovative rural enterprises.  The course seeks to apply their finer eye for aesthetics and culture and

Course Objectives

•           To familiarize students with the Sustainability goals envisioned by UN and motivate them to proactively contribute towards its attainment.

•           To create a firsthand awareness of rural India and challenges which can be translated into entrepreneurial opportunities.

•           To study and analyze different Social Enterprise models and their relative outcomes

•           To gain an understanding of the challenges of running a social enterprise.

•           To give students a firsthand experience of understanding the challenges of capacity building and leadership creation in rural communities for an enterprise and engage them proactively in building a sustainable business.

•           To stimulate curiosity in students to identify the areas of gaps in products and services and come up with creative solutions which can be translated into profitable enterprises.

•           To help students develop ethical business models founded on the principles of equity and fair play vis-à-vis the engagement of rural and grass root communities

•           To enable students to curate branding and market strategies for products and services emerging from a social enterprise to make them profitable and sustainable

Session on 17 UN Sustainability Development Goals.   After the disucssion, students are asked to identify any two sustainability goals and asked to suggest any action steps that can be taken at the community level to reach the goals.  Students present their ideas.

Field visit and online interaction with members of rural communities to understand how political, societal, and domestic realities vary among different geographies and how they impact life and living of rural communities.

Field Visit and online interactive session

Students visit a village near Bangalore and interact with the communities.  Students also have online interactive sessions with women groups in three villages one each in Karnataka, Kerala, and Tamil Nadu.  

Students study how political, societal, and domestic spheres vary in different geographies of India and how they impact their life and living.  

Student groups present their finidings.

Student groups identify one Social Entrepreneur in India and analyze their social enterprise vis-a-vis problem identified and addressed, understanding how they converted the problem into a viable business,  the business model, challenges and opportunities.

Student groups make their presentation

Student groups are given the task of identifying one problem/gap in service which can be converted into an opportunity.

Students are taught how to build the value proposition around a problem or gap in service by identifying the pain points and possible gain creators which can result in a business opportunity

Students are taught how to iterate and build a proof of concept of their solution.  Students are facilitated to prototype their products/pilot their innovative solutions i

Students are taught to build a Business Model Canvas of their solution, and prepare a pitch deck and make their final business presentation

•           Jugaad Innovation: Navi Radjou, Jaideep Prabhu, Simone Ahuja

•           Poor Economics: Abhijit Bannerjee, Esther Duflo

•           The Open Book of Social Innovation: Geoff Mulgan, Robin Murray

•           The 22 Immutable Laws of Branding: Al Ries

•           Marketing Strategy- A Decision-Focused Approach: Walker, Mullins

•           Women in Rural India: Vani Prabhakar

•           Rural Development in India Strategies and Processes: G Sreedhar and D Rajasekar

•           Communication for Rural Innovation: Cees Leeuwis, A. W. van den ban

Live Project-40 Marks

Presentation-20 Marks

Course Description

 Rock Music is a sound and dissonance rich discourse with its own socio-cultural practices and aesthetics. This course is an academic introduction to this space and its role in the identity formation of a generation, of a people and a Nation in motion.

Course Objectives

• To engage with popular music as aural texts 
• To study the popular music practitioner as an activist and artist
• To appreciate the significance of  social critique and a counter cultural aesthetic

Tin Pan Alley and song pluggers, World War II

Sheet Music

Swing and ragtime

Vaudeville

Frank Sinatra: My Way. Strangers in The Night, New York, New York

Nashville, Music Row, Elvis Presley

 Bill Haley 

Chuck Berry

  Buddy Holly   

The Beatles and Beatlemania

Establishing an aesthetic of Mod

  TV and bands 

The Rolling Stones  

Bands as Artists                                                                                                                 

Beatles / Sgt Pepper’s  

Pink Floyd /The Wall

The Who / Tommy

Counter Culture: Vietnam, Draft, Gender, the Mystic East, Woodstock, Ban the Bomb   

Woody Guthrie

Bob Dylan

Joan Baez

Janis Joplin

Simon and Garfunkel

Jimi Hendrix

Pearl Jam

Riot bands

Jon CovachUniversity of Rochester

and the Eastman School of Music

Andrew Flory

Carleton College

W. W. NORTON AND COMPANY

NEW YORK • LONDON

fifth Edition